Learn how we got 200K new customers for Samsung

Samsung used Black Friday to drive lead generation alongside a commercial objective to move aged and overstocked products.

Samsung’s Objectives

Capitalise on early demand and search traffic in the run up to Black Friday/Cyber Monday
Allowing only an intended segment of customers (new leads) and hand raisers from our engaged CRM base as a loyalty thank you, access to the early bird offers page
Creating exclusive access to deals for wait-list customers
Presenting offers in an engaging way – and then retargeting customers - to encourage increased baskets/AOV to help sell aged and overstocked SKUs
Ensuring unique codes can only be redeemed a maximum of 5 times per customer

Samsung's Early Bird teaser campaign, facilitated by Uniqodo, ran from November 2nd to 17th, with a focus on lead generation and registrations for Samsung.com.
Uniqodo created a custom landing page featuring four incentive tiers (10%, 15%, 20%, and 25% off) for eligible products.
Early access subscribers received a unique code via email when the page launched on November 9th.
Access to the Early Bird sale was restricted to customers with a unique code, ensuring controlled distribution.
Customers could select one product from each tier and make up to 5 purchases.
Uniqodo's algorithm automatically applied the correct discount to each product.
Bespoke messaging overlays on Samsung.com, powered by Uniqodo, guided early bird customers back to the Early Bird sale from their shopping baskets.
The promotion experience was designed to auto-populate the unique code at checkout for convenience and increased conversion.

“Working collaboratively with Uniqodo enabled us to deliver a campaign that was engaging and unique over a highly competitive period”

Nick White - Online Director, Samsung Electronics UK

56% email open rate

40% unique click to open rate

4.49% engagement rate

4.8% conversion rate

£804k revenue

26% average discount