It’s time to make the most out of data! I’m sure you’re able to tell how many times a customer has been on your website, how many times they’ve completed a purchase, their location and so on… You can use this knowledge to run targeted promotions to specific customer groups with on-site personalisation.
How does it work? Unique promotional codes can be called in and displayed by your existing on-site personalisation software. These codes are only shown to selected customer profiles and/or customer journeys. This way you can target lapsed, repeat or for example new customers with the most suitable offers. Of course the better you know your customers, the better you can tailor the personalised promotions.
On-site personalisation means only the visitors who fulfil your criteria will have a unique code presented to them. Your promotion will reach the right people while you make the most effective and efficient use of your marketing resources. Having an on-site code also keeps customers on your site reducing basket abandonment.
Sounds pretty good, doesn’t it? Do you already know which customer segments you want to target? Let’s make it happen together!
See our blog for more ideas on running successful campaigns.