Winning a new customer is usually more costly than getting an existing one to buy from you for a second or third time. Putting effort into customer reactivation makes sense because every lost customer is a lost opportunity! You can generate sales from lapsed or nearly lapsed customers with what we call a Win Back campaign.
We suggest tempting customers back with an offer they can’t ignore using unique promotional codes to enable and control the promotion. As with all Uniqodo codes, there is no risk of leakage when it comes to these promotions. On top of being exclusive, trackable and single-use, each individual Uniqodo code can be set to expire after a set time to urge the recipient to act quickly.
Show your customers that you haven’t forgot about them, and give them a reason to stay with you. If you want to target other types of customer segments, personalised promotions will work well and also improve your SEO.