With years of experience in the affiliate marketing industry, we understand the pains of over-discounting when an unintended audience gets hold of your carefully targeted promotional codes. To eliminate this risk and to ensure marketers run profitable campaigns, we created a platform for unique promotional codes. You control when, where and how your chosen target group can redeem your offers.
Why exactly does it matter whether you use unique or generic codes? Sometimes people think that having separate codes for separate channels is enough, TWJUNE16 for Twitter, FBJUNE16 for Facebook and EMJUNE16 for emails, right? Unfortunately it’s not quite that straightforward. Consider the following scenarios, one using a generic code and the other using unique codes:
The email marketing team runs a campaign to loyal customers, “15% off”. At the same time the affiliate marketing team runs a campaign through a voucher code site giving “10% off”. Now remember that in addition to promoting the discount code, affiliate websites charge a commission on each sale generated.
What happens once the campaigns are launched?
Using a generic code:
The generic code is leaked and copied to a voucher code website
Customers find a discount code for both discounts on the affiliate website
The email discount is being used by an unselected audience
Additional commission costs are incurred by the email promotion
- A reduced ROI
- Multiple discounts reducing the impact of each promotion
- Difficulties calculating the true success of the campaign
Using unique codes:
Unique codes can’t leak or be distributed by any other websites
Customers find only one discount code on the affiliate website
Both campaigns run simultaneously and exclusive discounts remain exclusive
The distribution of each promotion is fully controlled
- No unforeseen commission costs
- Maximised impact of each promotion
- ROI that is easy to calculate and report for both marketing channels
With Uniqodo’s unique codes you are in charge of your campaigns, not the internet. Read our post on calculating ROI to find the ideal discount-% for increasing profits, or find out the story behind Uniqodo.